Local Search – The Often Overlooked Gem of Search Engine Optimization
Philadelphia based Local Search Engine Optimization and Internet Technology company, Goldstein Media, has more than 10 years of experience getting companies online and found.
Local search optimization, like regular organic Search Engine Optimization, is all about getting to the top of the results. But unlike organic SEO, Local SEO allows a company’s site to rank for more specific location based keywords, causing more localized and qualified traffic to their site.
Here’s how local search works:
Let’s say you’re a contractor and you work in a three state area. This area encompasses many towns, cities and counties. When someone looks for your services they use terms like “contractor My Town” or “contractor Zipcode.” Both of these terms yield tons of results, some good and some bad.
With the creation of Universal Search by Google, local listings are turning up on top of the regular organic search terms. These local listings are gold, even platinum for a business owner, because if they are listed in the local listings they have a much better chance of getting called or having visitors driven to their site than many of the people listed in the organic results.
How can you get in these results? You can always get yourself listed on Google maps and in the local yellow pages, but that won’t guarantee or increase your chances of being one of the 3 to 10 listings in the local results. What’s more, what if you service more than just one town? Local listings are tied to physical addresses.
Frustrated yet? Not sure where to start?
Don’t give up yet! Over the years, Goldstein Media has developed tried and true methods for companies to not only show up in the local search results but dominate.
Because if you don’t do it your competition will.
(215) 352-5216
